A study on e-learning take-up intention from an innovation adoption perspective: A case in China |
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Authors: | Yanqing Duan Qile He Weizhe Feng Daoliang Li Zetian Fu |
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Affiliation: | 1. The Business School, University of Bedfordshire, Luton, LU1 3JU, UK;2. International College at Beijing, China Agriculture University, Beijing 100083, PR China |
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Abstract: | This research aims to examine, from an innovation adoption perspective, Chinese students’ intention of taking up e-learning degrees. A survey of Chinese students was conducted to reveal their perceptions concerning innovation attributes relevant to e-learning and their intentions of taking e-learning programmes provided by UK universities. Given the rapid development in e-learning and its potential impact on how learning takes place, this research argues that e-learning take-up represents adoption of an innovation in educational services, rather than just an IT technology. It therefore examined e-learning adoption using Rogers’s relational model of perceived innovation attributes. Rogers’s model was adapted to the e-learning context. A questionnaire survey was developed to collect data from a sample of Chinese students (n = 215). Prior to final analysis the dimensionality and validity of the implementation of Rogers relational model was assessed. Findings suggested that only perceived compatibility and trialability have significant influence on e-learning adoption intention. |
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Keywords: | E-learning PR China Innovation adoption Diffusion of Innovation Theory |
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