| 移动增值服务消费者感知风险维度实证研究 |
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| 引用本文： | 杨永清,张金隆,聂磊,种晓丽. 移动增值服务消费者感知风险维度实证研究[J]. 工业工程与管理, 2011, 16(1): 91-96 |
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| 作者姓名： | 杨永清 张金隆 聂磊 种晓丽 |
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| 作者单位： | 1. 华中科技大学,管理学院,湖北武汉430074;山东工商学院,管理学院,山东烟台264005
2. 华中科技大学,管理学院,湖北武汉430074 |
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| 基金项目： | 国家自然科学基金重点项目(70731001);国家自然科学基金资助项目(70971124); 教育部人文社会科学青年基金项目(10YJC630327); 山东省社会科学规划研究项目(09CTQZ03) |
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| 摘 要： | 对移动增值服务消费者感知风险的维度结构进行了实证研究.首先,在回顾文献和用户深度访谈的基础上,得出移动服务中消费者感知风险的基本构成要素;然后,通过试调查和初步统计分析得到正式调查的测量量表,通过问卷调查收集数据;最后,经过探索性因子分析和验证性因子分析证实了移动服务中消费者感知风险的维度,即感知隐私风险、感知经济风险...
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| 关 键 词： | 感知风险 移动增值服务 风险维度 |
Empirical Research on the Dimensions of Consumers' Perceived Risk in Mobile Value-added Services |
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| YANG Yong-qing,ZHANG Jin-long,NIE Lei,CHONG Xiao-li. Empirical Research on the Dimensions of Consumers' Perceived Risk in Mobile Value-added Services[J]. Industrial Engineering and Management, 2011, 16(1): 91-96 |
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| Authors: | YANG Yong-qing ZHANG Jin-long NIE Lei CHONG Xiao-li |
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| Affiliation: | YANG Yong-qing1,2,ZHANG Jin-long1,NIE Lei1,CHONG Xiao-li1(1.School of Management,Huazhong University of Science and Technology,Wuhan 430074,China,2.School of Management,Shandong Institute of Business and Technology,Yantai 264005,China) |
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| Abstract: | The dimension structure of consumers' perceived risk(CPR) in mobile value-added services(MVASs) was empirically researched.Based on a thorough review of prior researches and interviews with customers,the basic CPR elements in MVAS were explored.Then,formal measures were developed after a pilot survey and preliminary statistics,and the data were collected through a formal survey.Finally,exploratory factor analysis and confirmatory factor analysis were performed.The outcomes validated the proposed dimensions ... |
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| Keywords: | perceived risk mobile value-added service risk dimension |
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