如何有效利用二级代理商拓展市场

随着工程机械行业的发展，销售渠道在营销过程中的作用越来越重要。业务的扩大和实力的增强，使得一级经销商的销售区域和销售网络也不断扩大和完善，并在很多地方设立了分公司或二级代理商。这其中，由于二级代理商具有前期投入少且能迅速提高市场参与度的特点，在二级网点中占了很大比例。

How can First-level Agents effectively utilize Secondary Agent to expand Markets

Distribution channel has an important role in marketing process increasingly with development of the construction machinery industry.The first-level agents' regional distributors and sales network are expanded and improved meanwhile secondary agents and branches are set up in many places which attribute to business enlargement and strength. The first-level agents is focus on how to effectively manage secondary agent and coordinate their relations,and also how can effectively utilize secondary agent to expan...