| 酒类营销的人力资源探讨 |
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| 引用本文： | 张安林. 酒类营销的人力资源探讨[J]. 酿酒科技, 2003, 0(6): 115-116 |
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| 作者姓名： | 张安林 |
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| 作者单位： | 贵州振业董酒集团有限公司,贵州,遵义,563000 |
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| 摘 要： | 酒类营销人才是酒类企业市场推广的关键，如何对酒类企业营销人员的选聘、职掌、薪酬、绩效、稽桉问题进行有效管理，如何吸纳、培育、善用营销人才是酒类企业加入WTO后遭受内外压力的严峻考验。
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| 关 键 词： | 企业管理 酒类营销 人力资源 酒类企业 |
| 文章编号： | 1001-9286(2003)06-0115-02 |
| 修稿时间： | 2003-09-05 |
Investigation on Human Resources for Liquor Marketing |
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| ZHANG An-lin. Investigation on Human Resources for Liquor Marketing[J]. Liquor-making Science & Technology, 2003, 0(6): 115-116 |
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| Authors: | ZHANG An-lin |
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| Abstract: | Salesman played a crucial role in liquor marketing.After China's entry to WTO,liquor industry faced with severe chal-lenges on salesman.The enterprise,in order to gain more market share,must find the most effective access to salesman employment (recruitment and training of salesman)and salesman management (management of payment ,task distribution,performance evaluation and business check). |
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| Keywords: | business management liquor products marketing human resources alcoholic enterprises |
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