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电子商务环境下连锁餐饮业供应链运营模型
引用本文:郭巍杰,齐欢,郭湫君.电子商务环境下连锁餐饮业供应链运营模型[J].郑州轻工业学院学报(自然科学版),2010,25(1):69-72.
作者姓名:郭巍杰  齐欢  郭湫君
作者单位:1. 华中科技大学,控制科学与工程系,湖北,武汉,430074
2. 华中科技大学,公共管理学院,湖北,武汉,430074
基金项目:河南省科技创新杰出青年计划 
摘    要:通过建立基于电子商务的连锁餐饮业供应链运营模型,得到其净利润的优化解法.该模型从成本和利润两方面入手,将连锁餐饮业的供应链特点与电子商务的优点相结合,量化了各种需要考虑的因素,建立了相应的方程,通过仿真实验分析了优化方法及其最优解.与传统连锁餐饮业的供应链相比,电子商务供应链更有利于提高信息传递的效率和准确率.

关 键 词:电子商务  连锁餐饮业  供应链  成本模型  利润模型

The operation model of supply chain of the E-commerce based chain catering enterprises
GUO Wei-jie,QI Huan,GUO Qiu-jun.The operation model of supply chain of the E-commerce based chain catering enterprises[J].Journal of Zhengzhou Institute of Light Industry(Natural Science),2010,25(1):69-72.
Authors:GUO Wei-jie  QI Huan  GUO Qiu-jun
Affiliation:GUO Wei-jie~1,QI Huan~1,GUO Qiu-jun~2 (1.Dept.of Control Sci., Eng.,Huazhong Univ.of Sci., Tech.,Wuhan 430074,China,2.School of Public Admin.,China)
Abstract:An operation model of E -commerce based chain catering supply chain was built,and the optimal solution of the net profit was proposed.This model is built from costs and profits,combined with characters of supply chain of chain catering and the merits of E -commerce.By quantizing factors of all concerns,the corresponding equations are given.The optimization method and its optimal solution are obtained by simulation experiments.Compared with the traditional supply chain of chain catering enterprises, the E -c...
Keywords:E-comerce  chain caterine enterprises  supply chain  cost model  profit model  
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