| 移动支付运营模式案例浅析 |
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| 引用本文： | 李旻茜,黄卫东,于瑞强. 移动支付运营模式案例浅析[J]. 现代电信科技, 2011, 0(3): 68-72 |
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| 作者姓名： | 李旻茜 黄卫东 于瑞强 |
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| 作者单位： | 1. 南京邮电大学
2. 南京邮电大学经济与管理学院 |
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| 摘 要： | 近年来移动支付产业发展迅猛,其运营模式的选择也成为产业发展的关键。本文首先引出了国际上普遍认同的三种运营模式,在此基础上,对应选取了国内较为成功的案例并从发展现状、使用技术等方面对其进行了描述与剖析。最后得到移动支付的运营模式上的发展性建议。
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| 关 键 词： | 移动支付 运营模式 案例分析 |
Case Analysis of Mobile Payment Business Model |
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| Li Minqian,Huang Weidong,Yu Ruiqiang. Case Analysis of Mobile Payment Business Model[J]. Modern Science & Technology of Telecommunications, 2011, 0(3): 68-72 |
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| Authors: | Li Minqian Huang Weidong Yu Ruiqiang |
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| Affiliation: | Li Minqian Huang Weidong Yu Ruiqiang |
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| Abstract: | In the recent years,as mobile payment developing rapidly,the business model has become the key to its development.This paper begins with the introduction of three kinds of which have been accepted.On this basis,three relatively successful cases are selected and analyzed about their development status and the techniques being applied.In conclusion,several suggestions are put forward. |
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| Keywords: | mobile payment business model case study |
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