我国网络营销发展中存在的问题及对策

网络营销是适应网络技术发展与信息网络时代社会变革的新生事物 ,是 2 1世纪营销的新潮流。我国企业应积极利用这一新技术来变革经营理念、经营组织、经营方式 ,促使企业飞速发展。本文根据我国网络营销总体水平低这一现状 ,分析了其制约的主要因素 ,并从认识观念、体制变革、技术创新、政策、法律等方面提出发展我国网络营销的几点对策。

Problems and Countermeasures Existed in Chinese Network Marketing Development

Network marketing is a new thing to adapt to development of E technology and social change, and a new marketing stream in 21th century too. Chinese enterprises should apply this new technology actively to modify management idea, management orgnization and management manner so that our enterpnises can develop fast. The author analyses the factors to hinder network marketing. At end, the author gives advices on how to develop network marketing in our country accoding to changes of idea,policy,law,systym and technology invention.