考虑航空战略联盟风险因素的Shapley值收益分配模型

航空联盟已经成为全球航空公司之间重要的合作方式，对航空公司降低成本、提高收入、扩展国际市场等有正向的影响。当航空公司加入航空联盟后，如何对合作后的收益进行合理的分配，将对航空公司的绩效以及航空联盟的稳定性产生重要的影响。为此，本文构建收益最大化为目标的决策模型，分别讨论集中决策和分散决策下两个模型的最优定价和航班频率，以及最优决策下的航空公司和航空联盟的收益。在此基础上，通过模糊综合评价方法评估航空联盟的风险，结合考虑风险的Shapley值方法对联盟的最大化收益进行公平、合理的分配，为加入航空联盟的航空公司提供有效的收益分配解决方案。最后，结合南航的实际情况，将提出的收益分配模型用于制定南航的联盟收益分配方案。

A Shapley Value Revenue Distribution Model Considering Risk Factors of Aviation Strategic Alliance

Airline strategic alliance has become an important way of cooperation between international airlines, and has a positive impact on airline cost reduction, revenue increase and market expansion. When airlines join the alliance, how to allocate profits reasonably after cooperation will have an important impact on airline performance and the stability of airline alliances. For this purpose, a decision-making model is built aiming at maximizing the revenue. The optimal pricing and flight frequency of two models under centralized decision and decentralized decision are respectively discussed with the revenue of airline and airline alliance under optimal decision. On this basis, through fuzzy comprehensive evaluation, the risk of airline alliance is considered, combined with the Shapley value method of risk, the fair and reasonable distribution of the maximum profit of the alliance is allocated, and a revenue allocation solution is provided to the airline company. Finally, combined with the actual situation of China Southern Airlines, the revenue allocation model is used to formulate the revenue allocation plan for the strategic alliance of South China Airlines.