信息分享对企业社会责任承担的影响

研究了零售商信息分享对制造商承担企业社会责任（CSR）的影响，借助动态博弈论，构建了双方的Stackelberg博弈模型，并利用逆向归纳法解析得到供应链成员的信息分享及社会责任承担策略。研究发现，制造商承担CSR策略受到消费者对企业承担CSR行为的敏感程度、信息分享策略的影响。当消费者CSR敏感度较高或较低时，信息分享策略均不会影响制造商承担CSR的行为；当消费者CSR敏感度适中时，零售商会主动分享较大的不确定需求信息，引导制造商承担CSR，但竞争会削弱零售商分享信息的动机。

Retailer Information Sharing with Corporate Social Responsibility

The impact of information sharing on corporate social responsibility (CSR) is studied. A Stackelberg model is constructed based on dynamic game theory. The backward induction analysis method is applied to get the information sharing and social responsibility commitment strategies. The results show that manufacturers' commitment to CSR strategy is affected by consumer's sensitivity to CSR behaviors and information sharing strategies. When consumers' CSR sensitivity is higher or lower, information sharing strategies do not affect manufacturers' CSR behavior; when the sensitivity of consumer CSR is moderate, retailers will actively share larger uncertain demand information and guide manufacturers to undertake CSR, but competition will weaken the incentive for retailers to share information.