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我国石墨电极产业竞争优势分析
引用本文:魏朝永,魏英杰.我国石墨电极产业竞争优势分析[J].炭素技术,2012,31(5):43-48.
作者姓名:魏朝永  魏英杰
作者单位:1. 北京凯奔国际贸易有限公司,北京,100083
2. 中钢集团吉林炭素股份有限公司,吉林吉林,132002
摘    要:通过对我国石墨电极行业的现状分析,认为我国石墨电极行业在研发、生产、装备、产业集中度、成本、品牌、国际化经营以及人才等方面具有较大竞争优势,我国石墨电极行业在摆脱资源和环境约束、与上下游合作谈判力、高端产品研发和技术创新、产能过剩以及企业绩效等方面也具有明显竞争劣势.我国石墨电极企业应该在科学评估自身竞争优劣势的基础上,结合环境分析,识别机会和挑战,制定和践行科学的企业发展战略,培养可持续的竞争力.

关 键 词:炭素  石墨电极  企业战略管理

Analysis on the strengths and weaknesses of the graphite electrode industry in China
WEI Chao-yong,WEI Ying-jie.Analysis on the strengths and weaknesses of the graphite electrode industry in China[J].Carbon Techniques,2012,31(5):43-48.
Authors:WEI Chao-yong  WEI Ying-jie
Affiliation:1.Beijing Carbon International Co.,Ltd.,Beijing 100083,China;2.Sinosteel Jilin Carbon Co.,Ltd.,Jilin Jilin 132002,China)
Abstract:Through detailed analysis,we made the conclusions that the graphite electrode industry has much greater strengths in R&D,production,equipment,industrial concentration,producing cost,brand,international operations and human resources,as well as obvious competitive weaknesses in constraints of raw material and environment,bargaining power with the upstream and downstream,high-end product development and technological innovation,production overcapacity and corporate performance.Graphite electrodes enterprises in China should make scientific assessment on their own competitive strengths and weaknesses based on combination of environmental analysis,and identify the opportunities and challenges,develop and practice scientific enterprise strategies as well as a sustainable competitive power.
Keywords:Carbon  graphite electrode  strategic management
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