| 用现代营销理念看加油站的产品策略 |
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| 引用本文： | 史东斌. 用现代营销理念看加油站的产品策略[J]. 石油库与加油站, 2000, 9(1): 9-11 |
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| 作者姓名： | 史东斌 |
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| 作者单位： | 安徽省石油总公司 |
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| 摘 要： | 产品的概念是一个由３个层次组成的综合概念,加油站的产品亦如此。为提高加油站的竞争能力,必须认真对待这３以次,特别是附加层次,树立信誉品牌和服务第一的观点。
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| 关 键 词： | 加油站 现代营销 产品策略 企业 |
Research into Product Strategies of Gas Station by the Modern Marketing Views |
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| Shi Dong-bing. Research into Product Strategies of Gas Station by the Modern Marketing Views[J]. Oil Depot And Gas Station, 2000, 9(1): 9-11 |
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| Authors: | Shi Dong-bing |
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| Affiliation: | Shi Dong-bing |
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| Abstract: | Products, including products in gas stations, are a comprehensive conception composed of , three layers. In order to increase the competitive ability of gas stations, we must take the three layers seriously, especially for the attached layer, setting up credit brands of products and making the "service first". |
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| Keywords: | Gas Station Modern Marketing |
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