| 我国加油站实现连锁经营的初步设想 |
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| 引用本文： | 董黎明 尹强. 我国加油站实现连锁经营的初步设想[J]. 石油库与加油站, 2000, 9(5): 1-5 |
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| 作者姓名： | 董黎明 尹强 |
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| 作者单位： | 中国石化销售公司，北京市100029 |
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| 摘 要： | 连锁经营是当今世界发达国家零售业最主要的营销方式，它可以降低流通费用，提高规模效应。为应对我国加入WTO对石化销售企业的挑战，提高我们的竞争能力，我们的加油站必须走连锁经营的道路。
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| 关 键 词： | 加油站 连锁经营 零售业 营销方式 中国 |
The Initial Consideration on Realizing Interlock Operation of Service Stations in China, |
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| By Dong Liming,Yin Qiang,SINOPEC Sales Company.. The Initial Consideration on Realizing Interlock Operation of Service Stations in China,[J]. Oil Depot And Gas Station, 2000, 9(5): 1-5 |
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| Authors: | By Dong Liming Yin Qiang SINOPEC Sales Company. |
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| Abstract: | Interlock operation is one of the most popular marketing strategies for retail sales in the developed countries, which can reduce cost and increase scale efficiency. We have to take this way in the operation of service stations in response to the challenges that WTO, World Trade Organization, would propose to our petrochemical enterprises, and for increasing our competitive capability. |
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| Keywords: | Service Station Interlock Operation |
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