国潮视域下传统文化元素在产品包装设计中的应用

国潮视域下开发创意产品包装是推动中国文化创新发展,增强国家创新竞争力,打造文化强国,推动传统文化精髓与现代产品包装适应和融合的重要渠道,对打造“中国制造”的文化创新品牌,拓展中国设计在世界舞台的影响力有着深刻的意义和价值。产品包装设计是现代经济文化产业发展的核心,是中国传统文化在现代流行文化中传播和传承的重要载体。通过解析中国传统文化元素精神、文化艺术形式,依托现代社会人民的生活理念和情感诉求,探讨中国传统元素在现代产品包装设计中的应用路径。文章从“国潮”艺术风格的特点及其文化元素在产品包装中的应用,对其艺术设计理念展开相应的研究。

The Application of Chinese Traditional Cultural Elements in Product Packaging Design from the Perspective of Guochao

The development of creative product packaging under the vision of Guochao is an important channel to promote the development of Chinese cultural innovation,enhance national innovation competitiveness,build a cultural power,and promote the adaptation and integration of traditional cultural essence and modern product packaging.It has profound significance and value for building a“Made in China”cultural innovation brand and expanding the influence of Chinese design on the world stage.Product packaging design is the core of the development of modern economic and cultural industries,and an important carrier for the spread and inheritance of Chinese traditional culture in modern popular culture.By analyzing the spiritual culture and art form of Chinese traditional cultural elements,relying on the life philosophy and emotional appeal of people in modern society,explore the application path of Chinese traditional elements in modern product packaging design.From the characteristics of the“national tide”art style and the application of cultural elements in product packaging,the article carries out a corresponding research on its artistic design concept.