中国房地产企业项目组织模式发展趋势分析

近年来,"基于项目的管理模式"在企业管理中的应用势头强劲.为迅速拓展市场并实现企业战略,一些大中型的房地产企业进行了适于此种模式下的组织架构变革,这种转型正处于摸索阶段.本文就房地产从业人员对项目组织架构的偏好进行了问卷调研和统计分析,揭示房地产企业项目组织模式的发展趋势,对房地产企业的项目管理改制有一定参考价值.

Development Trend of Project Organizational Model in Chinese Real Estate Enterprises

Recently,"the project-based form of management strategy" has been increasingly applied by the real estate enterprises to quickly expand their business market and achieve their strategy objectives. To understand how the large and medium-sized real estate companies to transform their organizational structure to adapt this form, an industry survey by means of questionnaire has been conducted. This paper presented the results of the views of 78 respondents from real estate companies in mainland China regarding organizational structure, with trend of the organizational structure transformation being discussed.