| 创新营销观念在企业持续发展中的重要性 |
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| 引用本文： | 李建莉. 创新营销观念在企业持续发展中的重要性[J]. 冶金标准化与质量, 2005, 43(4): 60-62 |
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| 作者姓名： | 李建莉 |
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| 作者单位： | 安阳钢铁公司,河南,安阳,455004 |
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| 摘 要： | 从企业上下以顾客为导向,在市场导位中要界定、培养独特能力,准确锁定目标顾客,建立顾客关系与顾客忠诚度,企业要持续改进与创新,企业组织文化配合组织策略与架构,与合作伙伴联盟共同成长,打破传统的营销官僚等八方面论述了创新营销观念在企业持续发展中的重要性。
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| 关 键 词： | 创新 营销观念 重要性 |
| 文章编号： | 1003-0514(2005)04-0060-03 |
| 修稿时间： | 2005-07-01 |
Reforming selling concept plays important role in the development of enterprises |
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| LI Jian-li. Reforming selling concept plays important role in the development of enterprises[J]. Metallurgical Standardization & Quality, 2005, 43(4): 60-62 |
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| Authors: | LI Jian-li |
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| Abstract: | Describe the idea that reforming selling concept plays important role in the development of enterprises from the following aspect: customers' leading place; independent ability; focus on the reliable customers; keeping faith in the market; continuous reform; enterprises culture existing in enterprises strategy; development with the cooperator; breaking the traditional selling method. |
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| Keywords: | reform selling concept importance |
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