设计的重要本质:好的设计就是好的商务

作者认为：建筑学的核心精髓是为满足人们对城市建设及市场的要求找寻最佳的方案。其中最成功的例子，将是个能满足现代社会理想的精心创作。还认为：所有的设计项目均有三个主要组件：业主、项目地点及设计问题。但是，这并不代表我们对业主就要唯命是从。

The Essential Nature of Design:Good Design is Good Business

The author considers that the core essential of architecture is to seek the best plans to meet the request about city construction and market demands, The most successful project of them would be a extractive creation which could meet the ideal of modern society. He also consider that all the design projects have three main groupware that is owner, project site and design issue, but it wouldn't mean that we should be at owner's beck and call.