| 论品牌包装创意的价值观 |
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| 引用本文： | 王章旺. 论品牌包装创意的价值观[J]. 包装工程, 2009, 30(8) |
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| 作者姓名： | 王章旺 |
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| 作者单位： | 北京工商大学,北京,100048 |
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| 摘 要： | 从品牌包装的"幻想"创意观,个性化、时尚化创意观,情感创意观,"绿色包装"创意观等多视角进行了研究,从而证明设计者只有站在消费者的角度上进行"换位思考"才能真正体现品牌包装创意的价值观.
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| 关 键 词： | 品牌 包装 创意 价值观 换位思考 |
Values of Creative Thinking of Brand Packaging |
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| WANG Zhang-wang. Values of Creative Thinking of Brand Packaging[J]. Packaging Engineering, 2009, 30(8) |
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| Authors: | WANG Zhang-wang |
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| Affiliation: | WANG Zhang-wang(Beijing Technology , Business University,Beijing 100048,China) |
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| Abstract: | The values of creative thinking of brand packaging were studied from the perspectives of fantasy creativity,personality,fashion creativity,emotion creativity,and green packaging creativity.It was concluded that designer can indeed reflect the values of brand packaging only if he take transposition thinking of consumer. |
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| Keywords: | brand packaging creative thinking values thoughts transposed |
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