| 论企业营销工作中的顾客满意和顾客忠诚 |
| |
| 引用本文： | 徐锦民. 论企业营销工作中的顾客满意和顾客忠诚[J]. 湖南有色金属, 2008, 24(3): 70-73 |
| |
| 作者姓名： | 徐锦民 |
| |
| 作者单位： | 锡矿山闪星锑业有限责任公司,湖南,冷水江,417502 |
| |
| 摘 要： | 文章阐明了顾客满意与顾客忠诚这二个不同概念的内涵，对顾客满意与忠诚二者间的关系进行了论述，并对怎样提高顾客满意度，培养忠诚感进行了探讨；指出顾客满意不等于顾客忠诚，而是实现顾客忠诚的一个有效途径，认为顾客满意只是顾客忠诚的前提，顾客忠诚才是结果。提出了营销的关键就是怎样使顾客从满意到忠诚。
|
| 关 键 词： | 顾客满意 顾客忠诚 满意度 忠诚感 关系 |
Customer's Satisfaction and Customer Loyalty in Business Marketing |
| |
| XU Jin-min. Customer's Satisfaction and Customer Loyalty in Business Marketing[J]. Hunan Nonferrous Metals, 2008, 24(3): 70-73 |
| |
| Authors: | XU Jin-min |
| |
| Affiliation: | XU Jin-min ( Hsikwangshan Twinkling Star Co. Ltd, Lengshuijiang 417502, China) |
| |
| Abstract: | It states the concept of customer＇ s satisfaction and discusses how to improve the satisfaction to foster the loyaty same as their loyalty, but is the precondition of the loyalty, w their loyalty, and discusses their relationship. It also It points out that customer＇s satisfaction is not the hile loyalty ig the goal. |
| |
| Keywords: | customer＇ s satisfaction customer loyalty satisaction loyalty relationship |
| 本文献已被 维普 万方数据 等数据库收录！ |
