食糖市场营销战略分析

2005/06年制糖期全国食糖产量881.5万t,消费量估计达到1070万t,主产区白糖平均售价达到4500元/t,制糖企业取得很好效益.新形势下制糖行业将发生转变,一是食糖流通企业经过整合力量不断壮大,二是市场化、国际化程度逐步提高,三是食糖价格将总体走高,四是甜菜糖和淀粉糖将加速发展.在新形势下制糖企业必须努力提高市场竞争力,制定市场营销战略,重视销售网络渠道建设,不断扩大市场份额.

Marketing Strategy Analysis of Sugar Market

During the 2005/06 sugar producing season, total production of sugar has reached 8.815 million tons. As evaluation, the consumption of sugar will reach 10.7 million tons. The average price in the main producing areas has reached 4500 RMB/t. The refineries obtained large profit during this term. Under the new situation, the sugar refining industry would take the following changes. Firstly, the sugar trading enterprises would be stronger by combining the resource. Secondly, degree of marketablization and internationalization will be improved gradually. Thirdly, the prices of sugar will be higher on the whole. Finally, the development of the beet sugar and starch sugar would be accelerated. Under the new situation, the sugar refineries should improve the market competitive strength, establish the marketing strategy, pay more attention to building marketing network and marketing channel, and enlarge the market share.