电子商务中价值链的迁移过程研究

电子商务的出现，改变了企业传统的实体价值链的增值过程，企业可以通过电子商务特有的虚拟价值链来实现价值的再创造.因此，研究电子商务中实体价值链向虚拟价值链的迁移过程变得尤为重要.通过对比企业的实体价值链和虚拟价值链在市场上的作用范围，研究和分析了实体价值链向虚拟价值链迁移的参与实体和迁移路径，最终得出了实体价值链向虚拟价值链迁移的过程实际上就是生产系统和沟通系统形成一条高度灵活性统一的沟通渠道的过程.并利用 IPR_PN 模型仿真模拟了企业实体价值链向虚拟价值链迁移路径，为企业构建自己的价值网络模型提供了依据.

Study on transferring process value chain in E-commerce

The emergence of E-commerce changes the value-adding process of the traditional real value chain.With E-commerce,enterprises can realize value recreation through its special virtual value chain.Therefore,research on the transferring process from real value chain to virtual value chain in E-commerce is becoming more and more important.Through the comparison of the functions and scopes in the market between real value chain and virtual value chain,the participating entities and the path of the transference from real value chain to virtual value chain were studied and analyzed.It can be concluded that the transferring process from real value chain to virtual value chain is actually the one in which the producing system and the communicating system can be freely communicated with each other.In addition,through the analogue simulation of the transferring process from real value chain to virtual value chain using IPR-PN model,the basis for the establishment of the enterprise value network model has been offered.