Analyzing the emotional outcomes of the online search behavior with search engines

The affective component has been acknowledged as critical to understand information search behavior and user-computer interactions. There is a lack of studies that analyze the emotions that the user feels when searching for information about products with search engines. The present study analyzes the emotional outcomes of the online search process, taking into account the user’s (a) perceptions of success and effort exerted on the search process, (b) initial affective state, and (c) emotions felt during the search process. In addition, we identify profiles of online searchers based on the emotional outcomes of the search process, which allow us to differentiate the emotional processes and behavioral patterns that lead to such emotions. The results of the study stress the importance of the affective component of the online search behavior, given that these emotional outcomes are likely to influence all the subsequent actions that users perform on the Web.