中国传统服饰文化元素对欧洲品牌服装的渗透

探讨了中国传统服饰文化元素对欧洲品牌服装的渗透。从款式、色彩、面料和图纹方面介绍了中国传统服饰文化元素的特点和典型服饰元素———旗袍。探讨了欧洲品牌服装与本土文化和异国文化的关联。并通过对伊夫.圣洛朗、皮尔.卡丹、D&G、华伦天奴几个品牌的风格分析,从外廓形,色彩图案、细节三方面得出其采用中国传统服饰文化元素的证据。认为中国的服装设计师在注重流行元素的同时,更需要汲取本民族传统文化和民族特质以建立中国品牌。

Influence of Chinese traditional costume culture on European fashion brands

The influence of Chinese traditional costume culture on European fashion brands was discussed.The feature of Chinese traditional costume culture,especially,QiPao in Qing Dynasty were introduced from style,color,material and pattern.The correlation of European fashion brands and various culture including native and foreign culture were analyzed.Proofs of the influence of Chinese traditional costume culture on European fashion brands in terms of outlines,colors and patterns,as well as particularities via analysis of the styles of brands of Yves Saint Laurent,Pierre Cardin,D&G,Valentino were found.Finally,this paper points out that while paying attention to foreign fashion elements,Chinese fashion designer should actively seek the native cultural elements and national traits to create our own brand.