| 房地产估价机构品牌战略 |
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| 引用本文： | 王佳. 房地产估价机构品牌战略[J]. 山西建筑, 2009, 35(1): 258-259 |
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| 作者姓名： | 王佳 |
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| 作者单位： | 东南大学土木工程学院,江苏,南京,210096 |
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| 摘 要： | 分析了我国房地产估价业的现状及其在发展中存在的问题，指出品牌战略对我国房地产估价机构的重要意义，并进一步分析了房地产估价机构应该如何应用品牌战略来加快发展自己，从而提高企业竞争力。
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| 关 键 词： | 房地产估价 品牌战略 竞争力 |
Real estate evaluation agency brand strategy |
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| WANG Jia. Real estate evaluation agency brand strategy[J]. Shanxi Architecture, 2009, 35(1): 258-259 |
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| Authors: | WANG Jia |
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| Abstract: | Analyses the current status of real estate industry in China and the problems that exist in the development of real estate evaluation agency, points out the important meaning of brand strategy to the real estate evaluation agency,and further analyses how to use the brand strategy to accelerate our development,in order to improve the competitiveness of enterprises. |
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| Keywords: | real estate evaluation brand strategy competitiveness |
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