| 基于数据挖掘技术的CRM应用仿真研究 |
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| 引用本文： | 潘光强. 基于数据挖掘技术的CRM应用仿真研究[J]. 数字社区&智能家居, 2011, 0(7) |
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| 作者姓名： | 潘光强 |
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| 作者单位： | 安徽工业大学; |
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| 摘 要： | 客户资源现已成为企业最重要的战略资源之一,企业为此也花费大量资金构筑客户关系管理(CRM)系统。该文就关于CRM系统结构和与数据挖掘技术相结合的优势,通过实例论证数据挖掘技术在CRM中的实际运用,可以通过对企业销售数据的关联分析把企业的大量客户分成不同的类型,并发现不同类客户的需求特征,从而提供不同的营销策略和服务,维系老客户,发现新客户,不断提升客户价值,增加客户满意度。
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| 关 键 词： | 客户 客户关系管理 数据挖掘 客户满意度 |
Based on the Advantages of Data Mining and CRM Applications |
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| PAN Guang-qiang. Based on the Advantages of Data Mining and CRM Applications[J]. Digital Community & Smart Home, 2011, 0(7) |
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| Authors: | PAN Guang-qiang |
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| Affiliation: | PAN Guang-qiang(Anhui University of Technology,Maanshan 243002,china) |
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| Abstract: | Customer resources has become one of the most important strategic resources,businesses also spend a lot of money to build this customer relationship management(CRM) system.This article on the CRM system structure and data mining technology combined with the advantages of data mining techniques demonstrated by examples of practical application in the CRM,sales data can be associated to the business of the company's large number of customers into different types,and found characteristics of different types of... |
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| Keywords: | customer customer relationship managerment data mining customer satisfaction |
| 本文献已被 CNKI 等数据库收录！ |
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