Improving the quality of operations in truckload trucking

In this paper, the authors discuss the quality of operations in the truckioad trucking industry. After introducing the concept of quality in the industry from the perspective of the customer, the carrier, and the driver, the authors introduce a new operational paradigm based on zone dispatching that leads to improved quality from all three perspectives. A review of the current literature indicates that the approach is unique. A comprehensive experimental design supports simulation experiments to examine operational design parameters and to determine solution robustness for zone dispatching alternatives. Results indicate that zone dispatching alternatives compare favorably with baseline point-to-point dispatching methods. Case studies supported by data provided by J.B. Hunt Transport, Inc. further demonstrate the efficacy of the approach as a means of improving the quality of operations in truckioad trucking. Additionally, a research framework is provided to guide future efforts in this area.