运用现代传媒促进大学生文化素质教育

现代传媒作为大众媒介载体，具有传播过程的双向性和互动性、传播受众的广泛性、宣传目标的多元化、传媒资源的丰富化等基本特征，在促进信息传播的同时，也在潜移默化地改变着大学生的学习、生活和思想观念。文化素质包括两个基本的部分，一是工具性文化素质，二是观念性文化素质。高校在加强大学生文化素质教育过程中，应注重发挥校园媒体的独特作用，通过提高学生的媒介素养提升大学生工具性文化素质；依托教师博客促进大学生思想政治教育，提升大学生的观念性文化素质。

To Promote Undergraduate Cultural Quality Education with Use of Modern Media

As the mass medium, the modern media is characterized by interactive process, comprehen- sive mass audience, various propaganda aims, and rich media resources. It is changing the study, life and ideas of undergraduates while promoting information communication. The cultural qualities include instru- mental cultural qualities and ideational cultural qualities. To strengthen undergraduate cultural quality ed- ucation, the universities and colleges should exert the distinct function of campus media to develop under- graduates＂ instrumental cultural qualities by promoting undergraduates＇ media literacy and to advance un- dergraduates＂ ideational cultural qualities by counselor blog.