| Abstract: | To what extent can subliminal stimulation be used to influence human behavior? This study involving 105 college freshmen attempts to isolate and study a few of the possible variables. "The experimental group saw a classroom movie with the word 'beef' superimposed in flashes of –1??? of a second every seven seconds; the control group just saw the movie. It was found that, compared to the control Ss, the experimental Ss (a) did not show increased verbal references to the stimulus word; (b) did not choose the stimulus object in a multiple choice situation (though sex differences were significant); but (c) did rate themselves significantly more hungry. It was also found that hours of food deprivation did not influence any of these relationships. 15 refs. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
