|
|||||
|
|
The relationship of message unity ("pull") to the recipient's response potential. |
|
| Authors: | Margolis Charles; Porter Charles R |
| Abstract: | "The hypothesis is that response potential is a function of message unity." It was tested by sending messages to potential buyers of vitamins and having them respond to a questionnaire. The messages were classified into 3 groups according to message unity. The results of this research, used as the basis for an MA thesis, verified the hypothesis. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
| Keywords: | response potential message unity |