Did BP Atone for its Transgressions? Expanding Theory on ‘Ethical Apology’ in Crisis Communication |
| |
Authors: | Audra Diers‐Lawson Augustine Pang |
| |
Affiliation: | 1. Faculty of Business and Law, School of Strategy, Marketing, and Communication, Leeds Beckett University, Leeds, UK;2. Wee Kim Wee School of Communication and Information, College of Humanities, Arts, & Social Sciences, Nanyang Technological University, Singapore, Singapore |
| |
Abstract: | Ethical communication during crisis response is often assessed by external perceptions of the organization's intentions, rather than an assessment of the organization's communicative behaviors. This can easily lead researchers to draw editorial conclusions about an organization's ethics in crisis response rather than accurately describing its communicative behaviors. The case of BP's 2010 oil spill in the Gulf of Mexico provides a prime example for the importance of accurately assessing the ethical content of an organization's crisis response because the ethics of BP's response have been discussed in news and academic sources; yet little direct examination of the ethical content in BP's response has occurred. The findings have implications for communication ethics, social media engagement, and crisis communication more generally. |
| |
Keywords: | |
|
|