| 基于客户的房地产企业经营创新 |
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| 引用本文： | 张建利,金维兴,杨德钦. 基于客户的房地产企业经营创新[J]. 建筑经济, 2007, 0(4) |
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| 作者姓名： | 张建利 金维兴 杨德钦 |
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| 作者单位： | 西安建筑科技大学 陕西西安710055(张建利，金维兴)，郑州航空工业管理学院 河南郑州450015(杨德钦) |
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| 摘 要： | 随着房地产业的发展,客户成了房地产市场的主导者,房地产企业应将经营视角转向客户,采用客户经营模式.文章探讨了房地产客户经营模式的内涵、特点、优势和应用的可行性,并给出了实施措施.
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| 关 键 词： | 客户 房地产 经营 创新 |
Operational Innovation of Real Estate Enterprises Based on the Customer |
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| ZHANG Jianli,JIN Weixing,YANG Deqin. Operational Innovation of Real Estate Enterprises Based on the Customer[J]. Construction Economy, 2007, 0(4) |
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| Authors: | ZHANG Jianli JIN Weixing YANG Deqin |
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| Abstract: | With the development of real estate industry, customers are becoming the controllers of real estate market, and real estate enterprises should turn their operating object to customers and use customer operation mode. This paper discusses the definition, characteristic, superiority and feasibility of real estate customer operation mode. And then, this paper puts forward the countermeasures of real estate enterprise carrying out it. |
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| Keywords: | customer real estate operation innovation |
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