南岳旅游纪念品开发设计研究

文章基于南岳旅游纪念品的开发现状，从情感、创意和文化三个方面对南岳旅游纪念品进行定位，并以福寿、宗教和生态三个具有代表性地域文化作为切入点进行旅游纪念品的开发，最后指出基于品牌文化的旅游产品开发设计方法在整个旅游产品设计过程中发挥着重要作用。

Study of Development and Design of Nanyue Tourist Souvenirs

With the developmental situation of Nanyue tourist souvenirs, this paper positions Nanyue tourist souvenirs from three aspects of emotion, originality and culture, then devetops toudst souvenirs on the basis of three representative regional culture of longevity, religion and ecology, and points out that Method of development and design plays an important role in the process of tourism product design, which is based on the brand culture brand culture brand culture brand culture.