设计在企业品牌化发展中的角色探讨——以消费者市场下电商为例

在消费者市场下，越来越多的企业开始在品牌化发展的过程中应用设计作为其战略资产。设计造就强势品牌，井为之带来各种挑战与机遇。文章试图把设计所扮演的角色置于更加广泛和重要的互联网电子商务的复杂环境中，通过分析消赞者市场下设计与品牌之间的关系，针对现阶段所面临的挑战．总结出设计在企业品牌化发展中的应该扮演的角色。

The Role of Design in the Corporate Branding Process,Taking the E-commerce Enterprises in Consumer Markets for Example

In today＇ s consumer market, there is an increase in companies applying design as a strategic asset connect with the processes of business operation. Design creates strong brand and bring challenges and development opportunities, The article has attempted to place the role of design into a broader context of e-commerce branding, through analyzing the relationship between design and branding in consumer markets, and reveal the challenge in the company branding process at this stage, the role of design in corporate branding development can be summed up.