“比兴之法”创意产品设计

＂比兴＂之法是中国传统的诗歌创作手法,也是中国的文化传统之一。文章研究探讨了将此法用于产品设计创意之中,旨在发掘我国自身传统创造文化,探求中国式的创意方法,为变＂中国制造＂为＂中国设计＂做出从思维根源上的创新尝试。

“Bixing” to Inspire Product Design in China

Bixing is a traditional poetry composing technique of China, which has also evolved into a cultural tradition. This paper, in order to dig deeper into our own culture of creation, explores the possibility of ‘replanting’ this technique into inspiring the ideation of product design, which is an innovative attempt to renovate ＂made in China＂ as ＂Design in China＂ from the root of ideation.