| 环境媒体广告唤醒人们的感知 |
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| 引用本文： | 张阳. 环境媒体广告唤醒人们的感知[J]. 数码设计:surface, 2014, 0(3): 58-60 |
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| 作者姓名： | 张阳 |
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| 作者单位： | 鲁迅美术学院 |
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| 摘 要： | 环境媒体广告出现很早，但近些年才被注重，其理论研究大多着重于创意方式，文章主要通过分析环境媒体广告的特点和对受众影响说明环境广告对人的作用。论证环境媒体广告唤醒人们的感知。
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| 关 键 词： | 环境媒体广告 户外广告 感知 |
On the Mass Attraction of Ambient Media Advertisements |
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| ZHANG Yang. On the Mass Attraction of Ambient Media Advertisements[J]. surface, 2014, 0(3): 58-60 |
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| Authors: | ZHANG Yang |
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| Abstract: | It is not until recent years that importance has been attached to ambient media ads though they have existed for quite a certain period of time. However, the relevant theoretical studies have focused mostly on its creative means while this paper underlines the role ambient media ads play to develop mind recall within target audiences through the analysis of its characteristics and influence. |
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| Keywords: | Ambient Media Outdoor Advertising Perception |
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