| 建筑策划在房地产项目中的应用 |
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| 引用本文： | 张鹏,贾晓浒. 建筑策划在房地产项目中的应用[J]. 山西建筑, 2012, 38(28): 5-7 |
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| 作者姓名： | 张鹏 贾晓浒 |
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| 作者单位： | 内蒙古工业大学,内蒙古呼和浩特,010051 |
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| 摘 要： | 结合建筑策划的概念,以代洲营村整村改造项目为例,对建筑策划在房地产项目中的应用进行了初步探讨,分别阐述了在房地产项目开发不同阶段的建筑策划要点,为今后房地产项目开发工作提供了借鉴和参考。
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| 关 键 词： | 建筑策划 房地产项目 市场细分 目标客户定位 土地价值分析 |
On application for architectural planning in real-estate programs |
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| ZHANG Peng,JIA Xiao-hu. On application for architectural planning in real-estate programs[J]. Shanxi Architecture, 2012, 38(28): 5-7 |
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| Authors: | ZHANG Peng JIA Xiao-hu |
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| Affiliation: | (Inner Mongolia University of Technology,Hohhot 010051,China) |
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| Abstract: | Combining with the concept of the architectural planning,the paper has the primary exploration for the application of the architectural planning in real-estate programs by taking the reconstruction program of Yingcun in Daizhou as the example,and illustrates the architectural planning points at different stages of the real-estate programs,so as to provide the reference for the real-estate program development in future. |
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| Keywords: | architectural planning real-estate program market segmentation potential customer targeting analysis of land value |
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