Some factors affecting the amount of information sought about others.

This investigation examined the effects upon the amount of information that Ss would seek about others of: (a) the sex of the S; (b) whether the information was all positive, all negative, or ambivalent; and (c) the sex of the other person. The results indicate that female Ss seek more information than males, that Ss seek more ambivalent than univalent information, and that less information is sought when the other person is a woman than when the other is a man. The valence of the final impression was clearly related to the valence of the information that Ss received, although male Ss formed a highly negative impression of women who were described in ambivalent terms. (PsycINFO Database Record (c) 2010 APA, all rights reserved)