Continual association as a function of level of creativity and type of verbal stimulus.

Continual word association was studied as a function of Remote Associates Test (RAT) performance, form class, associative hierarchy, and Thorndike-Lorge word frequency. Ss were selected as high creative (HC), low creative (LC), and medium creative (MC) on the basis of their RAT scores. It was found that HC Ss give the greatest number of associations and maintain a relatively higher speed of association throughout a 2-min. period. More responses were elicited by nouns than adjectives, flat hierarchy words than steep, and high frequency words than low. The S and stimulus variable did not interact. Relevance to an associative theory of creative thinking is discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)