| 电信运营商电子渠道建设策略研究 |
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| 引用本文： | 曹原铭,董昭.电信运营商电子渠道建设策略研究[J].电信工程技术与标准化,2012(9):45-50. |
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| 作者姓名： | 曹原铭 董昭 |
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| 作者单位： | 中国移动通信集团设计院有限公司,北京100080 |
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| 摘 要： | 互联网和通信技术的发展带来了电子渠道的快速发展,各大运营商以客户需求为导向,积极开展电子渠道建设。电子渠道以其高效、便捷、经济、展现形式多样等特点成为各大运营商竞争的新焦点。本文介绍了电子渠道的特点和发展历程,分析了电子渠道的优势,提出了电子渠道的建设策略。
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| 关 键 词： | 电子渠道 集中建设 多渠道协同 |
Research on construction strategy of electronic channel for telecommunication operators |
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| CAO Yuan-ming,DONG Zhao.Research on construction strategy of electronic channel for telecommunication operators[J].Telecom Engineering Technics and Standardization,2012(9):45-50. |
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| Authors: | CAO Yuan-ming DONG Zhao |
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| Affiliation: | (China Mobile Group Design Institute Co., Ltd., Beijing 100080, China) |
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| Abstract: | Electronic channel is developing fast due to the evolution of internet and communication technologies. Telecommunication operators actively construct electronic channel to meet customer＇s requirements. Electronic channel is efficient, convenient, economical, multi-expressional, which makes it attract all telecommunication operators. This paper introduces the characteristic and development history of electronic channel, analyzes its advantages, and offers the construction strategy finally. |
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| Keywords: | electronic channel centralized construction multi-channel collaboration |
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