Posting,commenting, and tagging: Effects of sharing news stories on Facebook |
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| Affiliation: | 1. Department of Communication, University of Connecticut, 337 Mansfield Rd, Unit 1259, Storrs, CT 06269, United States;2. College of Communications, Pennsylvania State University, 122 Carnegie Bldg, University Park, PA 16802, United States;3. Department of Interaction Science, Sungkyunkwan University, Republic of Korea;1. Department of Journalism and Communication, Kyung Hee University, Seoul, Republic of Korea;2. Nam Center for Korean Studies, University of Michigan, Ann Arbor, MI, USA;3. Department of Communication Studies, University of Michigan, Ann Arbor, MI, USA;1. New Jersey Institute of Technology, USA;2. Illinois State University, USA;3. Data Science Group, Institute for Basic Research (IBS), Daejeon, 34126, Republic of Korea;4. School of Computing, Korea Advanced Institute of Science and Technology (KAIST), Daejeon, 34142, Republic of Korea;1. School of Advertising and Public Relations, College of Communication and Information, University of Tennessee, Knoxville, TN 37996, United States;2. College of Journalism and Communications, University of Florida, Weimer Hall, PO Box 118400, Gainesville, FL 32611-8400, United States;3. School of Mass Communications, University of South Florida, 4202 E. Fowler Avenue, CIS1040, Tampa, FL 33620, United States;1. Department for Management of Science and Technology Development & Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City, Vietnam;2. Aalto University, School of Science, Department of Industrial Engineering and Management, P.O. Box 15500, FI-00076 Aalto, Finland;3. Optentia Research Focus Area, North-West University, Vanderbijlpark, South Africa;1. Knowledge Media Research Center, Schleichstr. 6, 72076 Tübingen, Germany;2. Media-Based Knowledge Construction, University of Duisburg-Essen, Lotharstr. 65, 47057 Duisburg, Germany |
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| Abstract: | Social networking sites such as Facebook provide new ways of sharing news stories that allow users to act as opinion leaders in their networks, encourage discussion, and potentially increase their involvement in current events. This study identifies the particular features of Facebook that facilitate the discussion of news and tests their effects on involvement and feelings of influence. Participants (N = 265) in a 3 (Broadcast level: news feed vs. wall post vs. direct message) × 3 (Elaboration: opinion vs. question vs. no comment) × 2 (Involving-friends: tag vs. no tag) between-subjects factorial experiment were randomly assigned to share a story from a news website on Facebook. Results show that user involvement in the news content depends on the social affordances of the site, particularly those that allow for audience customization and those that drive network feedback. Asking the network’s opinions and targeting specific friends led to greater involvement in the news content. Discussion through comments led to a greater sense of influence and greater involvement for those sharing the news story. These findings highlight the importance of encouraging individuals to act as sources of information in their networks to drive engagement in current events in the changing news landscape. |
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| Keywords: | Content sharing News sharing Social media Facebook Broadcast level Self as source |
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