Motivating and achievement-eliciting pop-ups in online environments: A user experience perspective |
| |
Affiliation: | 1. GNS Science, PO Box 30 368, Lower Hutt 5040, New Zealand;2. Volcanic Risk Solutions, Institute of Agriculture and Environment, Massey University, Private Bag 11 222, Palmerston North, New Zealand;3. Department of Geological Sciences, University of Canterbury, Private Bag 4800, Christchurch 8140, New Zealand;4. Department of Conservation, Private Bag, Turangi 3334, New Zealand |
| |
Abstract: | The aim of the present research was to develop pop-up windows that motivate users and evoke a positive user experience. Several variants of achievement eliciting pop-ups were designed and tested on a real business-website. A pre-test examined the effectiveness of 24 combinations of pictures and words in eliciting achievement motivation. The strongest effects on user experience were found for pop-ups containing a congruent achievement-related picture and word. The three pop-up variants with the most positive ratings were employed in a subsequent experiment.The main experiment tested the effects of a sequence of three pop-ups that were presented on a website. We had three conditions with different display times of the sequence of pop-ups. They were presented to 78 website-users for either 1, 2 or 3 s, and compared to a control group on subsequent motivation-related ratings. The results demonstrated that the website was stronger associated with achievement motivation if pop-ups were presented for only 1 or 2 s, compared with 3 s or the control group. This indicates that short presentations of pop-ups could activate achievement motivation in users of learning and business websites. It could be an important design guideline to flash shorter pop-ups that make online environments more appealing to users. |
| |
Keywords: | Motivation Pop-ups Goals Performance User experience |
本文献已被 ScienceDirect 等数据库收录! |
|