Introducing social media for knowledge management: Determinants of employees’ intentions to adopt new tools |
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| Affiliation: | 1. Knowledge Media Research Center, Schleichstr. 6, 72076 Tübingen, Germany;2. University of Tübingen, Germany;1. Intellectual Disability Medicine, Department of General Practice, Erasmus University Medical Center, Rotterdam, the Netherlands and Amarant Group, Healthcare Organization for People with Intellectual Disabilities, Tilburg, The Netherlands;2. Intellectual Disability Medicine, Department of General Practice, Erasmus University Medical Center, Rotterdam, The Netherlands;1. Faculty of Sciences & Technology, Talbot Campus, Bournemouth University, Poole, BH12 5BB, UK;2. Faculty of Management, Talbot Campus, Bournemouth University, Poole, BH12 5BB, UK;1. Department of Kinesiology, University of Wisconsin–Madison, Madison, Wisconsin;2. Department of Family Medicine and Public Health, University of California, San Diego, San Diego, California;3. Department of Medicine, University of California, San Diego, San Diego, California;4. Moores Cancer Center, University of California, San Diego, San Diego, California;1. Toulouse Business, School 20 Boulevard Lascrosses, 31068 Toulouse, France;3. NEOMA Business School, Department of Information Systems, Supply Chain and Decisions, France;4. Management and Marketing, The Hong Kong Polytechnic University, Hong Kong;1. Liverpool John Moores University;2. Nottingham Trent University;3. University of Greenwich;4. Liverpool John Moores University;5. Liverpool John Moores University |
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| Abstract: | Although an increasing number of organizations implement social media as means to enhance internal knowledge exchange, employees are in many cases not motivated to make use of new technologies. Therefore, the purpose of this study is to identify antecedents of employees’ intentions to adopt social media for knowledge exchange. Measured factors were derived from expectancy theory and technology acceptance model. To identify factors influencing the willingness to seek and contribute knowledge using social media, in this study N = 315 employees within one organization were surveyed. The results clearly support the predictions: the interplay between the importance and deficits concerning knowledge exchange, perceived usefulness of social media for knowledge exchange, and experience in social media use jointly affected the intention to apply social media for knowledge exchange after their implementation. |
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| Keywords: | Knowledge exchange Social media Expectancy theory Technology adoption Usefulness |
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