企业战略联盟的投资收益分配问题研究

企业战略联盟是企业战略柔性实现的外部途径，对于参加战略联盟的各成员来说，其最终目的是要获得应有的经济效益。因此，战略联盟的各伙伴之间能否实现合理的收益分配将成为决定该联盟成败的关键问题。在对企业战略联盟中确定收益分配比例的基本原则的基础上，综合考虑联盟内各伙伴之间的投资及其所承担的风险，应用模糊综合评判方法，提出了一种合理的收益分配比例公式，并对此方法进行了实例验证。

Research on the Investment Benefit Distribution in an Enterprise Alliance

The strategic alliance of enterprises was the denotative approach of the flexible realization of enterprise strategy. To each member participating in the strategic alliance, its final purpose was to obtain the economic benefit it should have. Therefore, whether reasonable benefit distribution could be realized among partners of the strategic alliance beame the key point of deciding the success or failure of the alliance. On the basis of the basic principle for derermining the distribution proportion of benefit inside the enterprise strategic alliance, the investment and risk of each partner was considered. By using fuzzy comprehensive evaluation method, the authors put forward a formula for calculating reasonable benefit distribution proportion and verify the method with examples.