| 设计管理在创建品牌核心价值中的作用探析 |
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| 引用本文： | 卢明德,支剑峰. 设计管理在创建品牌核心价值中的作用探析[J]. 包装工程, 2006, 27(5): 213-215,225 |
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| 作者姓名： | 卢明德 支剑峰 |
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| 作者单位： | 昆明理工大学,昆明,650093 |
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| 摘 要： | 通过分析品牌核心价值建设过程中设计所起到的作用,引出设计作为企业资源的必要性和设计管理在创建品牌核心价值中的重要作用.接着通过大量的例子探讨了设计管理如何建立品牌的核心价值.最后试图提出一个能够解释设计管理在品牌核心价值建立过程中所起作用的模型.
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| 关 键 词： | 设计 设计管理 品牌核心价值 品牌管理 |
| 文章编号： | 1001-3563（2006）05-0213-03 |
| 收稿时间： | 2006-04-20 |
| 修稿时间： | 2006-04-20 |
Function of Design Management in Building the Core Value of Brand |
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| LU Ming-de,ZHI Jian-feng. Function of Design Management in Building the Core Value of Brand[J]. Packaging Engineering, 2006, 27(5): 213-215,225 |
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| Authors: | LU Ming-de ZHI Jian-feng |
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| Affiliation: | Kunming University of Science and Technology, Kunming 650093, China |
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| Abstract: | The roles of design in building the core value of brand was analyzed to answer why can design be a kind of resource of corporation, and what roles do design management play in building the core value of brand. The ways design management does in building the core value of brand were explained with examples. A model was established to explain the process. |
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| Keywords: | design design management core value of brand brand management |
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