浅谈如何加强营销过程的风险管理

针对当前世界金融危机继续恶化,全球经济快速下滑,金融危机已逐步转变为经济危机的严峻形势;分析国内的经济形势和为应对全球性金融危机所采取的各项政策措施;结合本企业及铜加工行业目前的实际情况和本人对市场营销的管理实践,就当前国际、国内经济形势下,如何开拓销售市场、控制经营风险,确保企业稳步发展,提出自己的观点和措施。

On How to Strengthen Risk Control in the Process of Marketing

In allustion to current worsening global financial crisis, rapid descendence of global economy, the severe situation that financial crisis has gradually turned into economic crisis, this article analyzes domestic economic situation and different policies and measures taken to encounter global financial crisis. Based on actual condition of copper manufacturing industry and the company itself, the author puts forward his own views and measures on how to exploit sales market and control business risks so as to ensure stable growth of the company.