| 包装策略与销售包装设计 |
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| 引用本文： | 谢琪.包装策略与销售包装设计[J].包装工程,1996,17(6):46-48. |
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| 作者姓名： | 谢琪 |
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| 作者单位： | 湖南轻工业高等专科学校 |
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| 摘 要： | 围绕商品销售，探讨包装策略的内容及其与懈装设计的关系，指出销售包装设计械分为科学技术设计和促销设计两个方面，提出了从包装策略的角度来考虑销售包装设计的构思方法。
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| 关 键 词： | 包装策略 销售包装 设计 商品包装 |
Packaging Tactics and Sales Packaging Design |
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| Xie Qi.Packaging Tactics and Sales Packaging Design[J].Packaging Engineering,1996,17(6):46-48. |
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| Authors: | Xie Qi |
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| Affiliation: | Hunan Light Industrial Collge |
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| Abstract: | entering on commodity sales,this thesis aproaches the content of packaging tactics and their relationship to packaging design.It points out that consumer packaging design can be divided into two aspects:technical design and pro- sales. It also suggests the conception of treating consumer packaging design from the angle of packaging tactics. |
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| Keywords: | ackaging Tactics Sales Packaging Design |
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