| 上海高品号汽油消费调研及分析 |
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| 引用本文： | 佟晓军. 上海高品号汽油消费调研及分析[J]. 当代石油石化, 2012, 20(3): 35-38 |
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| 作者姓名： | 佟晓军 |
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| 作者单位： | 中国石化股份有限公司上海石油分公司,上海,200002 |
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| 摘 要： | 通过对高品号汽油使用群体的消费调研发现,高品号汽油消费市场仍存巨大潜力,品牌服务尚需加大力度,优势项目还待做细做强,提出了做大加油卡销售、做强企业品牌、做细客户服务三条建议。
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| 关 键 词： | 上海 高品号汽油 消费 营销 |
The Survey of High-Grade Gasoline Consumption and Its Analysis |
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| Tong Xiaojun. The Survey of High-Grade Gasoline Consumption and Its Analysis[J]. Petroleum & Petrochemical Today, 2012, 20(3): 35-38 |
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| Authors: | Tong Xiaojun |
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| Affiliation: | Tong Xiaojun(Sinopec Shanghai Oil Products Company,Shanghai 200002,China) |
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| Abstract: | Based on the consumption survey of high-grade gasoline user group,the article discovers that,there is great potential in high-grade gasoline consumption market,the strength of brand service should be increased and the projects with superiority need to be subdivided and strengthened.It puts forward 3 pieces of suggestions such as enlarging fuel card marketing,strengthening enterprise brand and subdividing customer service. |
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| Keywords: | Shanghai high-grade gasoline consumption marketing |
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