游客视角的中国古典园林景点热度感知 评价与传播途径研究——以苏州古典园林 留园为例

依据意境文化传播中主客体交流的规律,从游客感知的角度出发,运用主客观认知结合的原理,通过GPS技术结合问卷调查的方法,以苏州留园为例,开展景观意象感知热点发掘的实证研究。GPS数据表明,不同年龄段的游客有不同的感知热点区域,且构成元素与感知行为特征均不同。问卷数据表明,游客感知受4类因素影响:1)经济;2)园林文化传播;3)感知途径;4)旅游引导信息。基于上述结果,明确了遗产旅游中意境文化传播的过程和机制,认为应充分利用网络平台、移动终端等不同渠道,有针对性地对不同游客分类推广园林文化知识、分类设置游线及旅游项目,达到有效传播园林意境文化的目的。

Research on the Evaluation and Transmission of the Hotspot Perception of Chinese Classical Garden from the Tourists' Perspective: Taking Suzhou Classical Garden Lingering Garden as an Example

The study of contemporary landscape architecture pays close attention to the interaction between psychology and landscape environment. Landscape attraction has become an important evaluation index of psychological reaction of the environment. It is also a criterion for evaluating landscape performance. The research is based on the environment-psychology coupling mechanism and researching progress of EEG signal acquisition technology, and combines the results of landscape attraction research. A regression analysis model of EEG data reflecting landscape attraction is developed based on the principal component analysis method. The study takes Xuanwu Lake Park in Nanjing, China as an example, integrates the original factors through principal component analysis, establishes a variable observation system and conducts experimental analysis on the principal components of landscape psychology. Evaluation factors and their quantitative coupling relationship of landscape attraction are created by calculating the weight of landscape factors. The results show that the spatial integration, color richness, and water body changes of Xuanwu Lake Park play a major role in the attraction of the landscape. There is a positive correlation between landscape attention and the types of landscape factors. It provides a technical support for the deepening of related research.