| 乌鲁木齐发展会展旅游的SWOT分析与对策 |
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| 引用本文： | 周文琦,李晓东,娄在凤. 乌鲁木齐发展会展旅游的SWOT分析与对策[J]. 矿产资源开发, 2007, 0(2) |
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| 作者姓名： | 周文琦 李晓东 娄在凤 |
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| 作者单位： | 新疆大学旅游学院 新疆乌鲁木齐830047 |
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| 摘 要： | 会展旅游是关联带动性强、经济效益高的旅游产品类型。本文采用SWOT分析方法对乌鲁木齐发展会展旅游的内外部环境进行剖析,并据此从政府发挥导向作用和企业加强自身建设两方面,提出乌鲁木齐大力发展会展旅游的建议措施。
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| 关 键 词： | 乌鲁木齐 会展旅游 SWOT分析 对策 |
A SWOT ANALYSIS AND APPROACHES ON DEVELOPING MICE TOURISM IN URUMQI |
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| ZHOU Wen-qi,LI Xiao-dong,LOU Zai-feng. A SWOT ANALYSIS AND APPROACHES ON DEVELOPING MICE TOURISM IN URUMQI[J]. Resources·Industries, 2007, 0(2) |
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| Authors: | ZHOU Wen-qi LI Xiao-dong LOU Zai-feng |
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| Abstract: | The MICE tourism is a highly profitable product with strong relativity.This paper,based on the SWOT,analyzes the external and internal environments of MICE tourism in Urumqi,and presents some proposals for developing MICE tourism in Urumqi in two aspects,one lies in governmental leadership,the other in the enterprises. |
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| Keywords: | Urumqi MICE tourism SWOT analysis strategy |
| 本文献已被 CNKI 等数据库收录！ |
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