沉淀成本、市场结构与企业战略博弈分析

新古典一般均衡理论体系在完全的产品和要素市场完全竞争条件下,是一个没有沉淀成本的经济模型,然而在市场不完全的条件下,由于沉淀成本的存在,不仅导致要素市场失灵,而且还造成企业阊成本不对称和竞争优势,进而造成企业间战略博弈,为企业家寻求超额利润奠定了客观基础。因此,我们运用沉淀成本概念,借助于不完全产品市场结构来研究企业闻的战略博弈,将完全竞争条件下企业无沉淀成本的价格接受者被动理性转变为寡头市场结构条件下的主动战略理性,为企业闻战略博弈提供了一种研究方法,同时也为企业战略管理提供了指导原则,即在于加强沉淀成本管理和风险管理。

Sunk Costs,Market Structure and Game Analysis of Corporate Strategy

This paper is to investigate the corporate strategy in terms of sunk costs,comple- ment with existing explanations of all kinds.Based on the sunk cost effect and market structure, we found the rationality of the strategy management.Hence we provide some solution to competi- tive advantage,that is,irrelevance of sunk cost,and make use of the sunk cost effect to take in- to account market structure,and we found that sunk costs lead to imperfect goods market and gain extranormal profit.These resource and factor market imperfectnesses open up profit opportuni- ties for a corporate transforming resource into products.Entreprennreship consists in trying to dis- cover and exploit these opportunities.