Adoption of e-book among college students: The perspective of an integrated TAM |
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Affiliation: | 1. St. Mary''s University College, 191 Falls Rd., Belfast, BT12 6FE, Northern Ireland, UK;2. School of Education, University of Ulster, Coleraine Campus, BT52 1SA, Northern Ireland, UK |
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Abstract: | This study explored factors that affect consumer acceptance of e-book use by applying a model that incorporates the Technology Acceptance Model (TAM) as the theoretical basis of the hypotheses. The model differentiated external factors—compatibility, relative advantage, self-efficacy, and subjective norms—from internal factors—perceived ease of use, perceived usefulness, satisfaction with e-book usage, and intention to continue using e-books. The study (n = 1030) found statistically significant support for the hypothesized model, indicating that the tested relationships between the revised TAM and user intention to continue using e-books were positive and statistically significant. The study’s findings provide potentially significant implications that can be used to develop guidelines and a framework for assessing e-book users’ behavior. |
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Keywords: | College Students E-book TRA TPB TAM DIT |
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